Buyers of the 2026 Ford Mustang Mach-E may be surprised to learn that the front trunk, commonly known as a frunk, is no longer standard. For the new model year, Ford has made the once-included storage compartment an optional extra, changing the value equation for the electric SUV.
$495 Exterior Option
The frunk is now listed as a $495 “Exterior Option” on the configurator. Customers must select it at the time of ordering. It appears alongside accessories such as splash guards, bumper protectors, and wheel-lock kits, rather than being included as standard equipment as before.
2026 Ford Mustang Mach-E: Previously Standard Equipment
All 2025 and earlier Mustang Mach-E models included the front trunk at no additional cost. The compartment provided extra storage space under the hood, adding everyday practicality to the electric crossover. Its removal from the standard equipment list marks a notable shift in packaging strategy.
Base Pricing Remains Competitive
The EV at $39,840 before options and destination charges. While the base price remains competitive within the electric SUV segment, adding features that were previously standard may raise concerns among value-focused buyers.
2026 Ford Mustang Mach-E: Not The First Paywalled Feature
Ford is not alone in monetizing existing hardware. BMW previously drew criticism for charging subscription fees for certain features under its “Functions on Demand” strategy. However, making a physical storage compartment optional stands out as an unusually visible cost-cutting move.
Market Impact
For many EV buyers, a frunk is part of the appeal of electric vehicle packaging. Making it optional could influence purchase decisions, especially as competitors continue offering front storage as standard. Whether this pricing strategy affects sales remains to be seen as the 2026 model reaches dealerships.
