Audi is set to unveil a new electric sports car concept in early September 2025, ahead of the Munich auto show. According to Audi CEO Gernot Döllner, this upcoming model is poised to be a significant “identity builder” for the brand, aiming to revitalise Audi’s lineup and image, which has faced challenges in recent years due to software delays and a lack of standout new models.
The new electric sports car will take its place as an indirect successor to the Audi TT, which was discontinued after the 2023 model year. While it will serve a similar role in Audi’s sports car portfolio, Döllner clarified the new model will not be a direct replacement for the TT or the R8 but will occupy a performance niche somewhere in between. He described it as a “highly emotional sports car,” emphasising its role to invigorate Audi’s design and technology direction.
Concept Launch
This fall’s reveal will be a concept highlighting advanced design themes expected to influence future Audis. Though somewhat “fantastical,” the concept will showcase a new design language, refreshed interior styling, and technical innovations. The production version is slated to launch approximately two years after the concept debut, signalling a firm commitment from Audi to bring this vision to market.
There is speculation that the new Audi sports car may share its underlying platform and powertrain with the forthcoming Porsche 718 EV, the anticipated electric replacement for the Boxster and Cayman. While this connection suggests a high-performance, mid-engine electric sports car architecture, Audi plans to tune its version distinctly to set it apart and deliver a unique experience.
This electric sports car concept is critical for Audi as it seeks to overcome recent strategic hurdles and rekindle enthusiasm among customers. By blending emotional design and performance with cutting-edge electric technology, Audi aims to restore its reputation for innovation and driving excitement.
Final Word
In summary, Audi’s forthcoming electric sports car concept represents a fresh chapter for the brand, bridging the heritage of the TT with a new era of electrification and design. The upcoming reveal promises to be a landmark moment that will define Audi’s identity for the future and reestablish its credentials in the competitive electric sports car market. Enthusiasts and industry watchers alike can look forward to September 2025 for the debut of this important new model.
