Lincoln is reportedly working on a rugged, body-on-frame SUV based on the Ford Bronco. According to a report from Autoweek, the luxury off-roader would blend serious capability with high-end refinement. The model is expected to target premium rivals in the expanding luxury off-road segment.
Lincoln: Aiming At The Mercedes G-Class
Sources cited in the report directly compare the upcoming Lincoln SUV to the Mercedes-Benz G-Class. Like the G-Wagen, Lincoln’s version would likely retain boxy proportions while adding upscale styling cues, premium materials, and advanced technology features to differentiate it from its Ford sibling.
Lincoln: Built On Bronco Platform
The SUV is expected to ride on the same body-on-frame architecture as the Ford Bronco. This platform provides strong off-road capability, durability, and towing strength. Reports suggest the structure may be updated toward the end of the decade to align with the next-generation Bronco.
Expected Launch Timeline
The Lincoln off-roader is rumored to arrive in 2029 or 2030. That timing would place it close to the anticipated launch of the next-generation Bronco, which could debut for the 2031 model year. The Lincoln model may share components with the future Bronco rather than the current version.
Lincoln: Powertrain Possibilities
While official specifications remain unknown, powertrains would likely mirror Bronco offerings. Options could include turbocharged four-cylinder and V-6 engines, with the possibility of a hybrid variant. Output figures in HP and torque ratings in LB-FT would likely be competitive with established luxury off-road rivals.
Luxury Positioning And Pricing
Positioned above the Bronco, the Lincoln SUV would focus heavily on premium materials, advanced driver assistance systems, and upscale cabin design. Pricing is expected to start north of $100,000 in the U.S. market, placing it firmly within the luxury off-road category.
Middle East Market Potential
In markets like the UAE and Saudi Arabia, demand for high-end off-road SUVs remains strong. A Lincoln alternative to the G-Class could appeal to buyers seeking exclusivity combined with desert-ready capability. If introduced to the GCC, pricing could exceed AED 400,000 depending on specifications.
Conclusion
Lincoln’s reported Bronco-based SUV signals a strategic move into the growing luxury off-road space. By combining proven body-on-frame toughness with premium refinement, the brand could position itself as a serious competitor to established icons later this decade.
