In 2025, Bentley quietly introduced an evolved version of its iconic winged “B” logo, its first significant visual update in decades. The change is part of a broader repositioning as the British marque transitions into the electric era, with its first all-electric model set to debut soon. While subtle, the redesigned emblem is cleaner, flatter, and more digitally friendly, but still unmistakably Bentley.
A Brief History Of Bentley’s Winged Emblem
Bentley’s logo has always revolved around two core elements: the bold, stylised “B” for founder W.O. Bentley, and a pair of wings symbolising speed, freedom, and engineering excellence.
Since its introduction in 1919, the winged badge has seen refinements but retained its essential identity. Early Bentleys had variations in the number of feathers per wing, an intentional anti-counterfeiting measure. Over time, the brand standardised its logo but preserved the art deco-inspired symmetry that made it timeless.
Throughout the 20th century, Bentley’s badge appeared in black, green, or red backgrounds, denoting different performance levels. Red was used for high-performance models, green for standard versions, and black for more luxurious offerings.
2025 Redesign – Subtle Modernisation
The wings are now cleaner and more symmetrical, with fewer stylised feather lines, designed to reproduce better on screens and digital platforms. The “B” itself is sharper and more geometric, shedding ornamental curves in favour of modern minimalism. The overall badge is now flatter, dropping shadows and chrome gradients for a two-dimensional design with contemporary branding norms.
Importantly, the change applies mainly to digital and print media, and the debut of this emblem will appear on a concept vehicle that Bentley will reveal this week. Physical badges on cars, especially those with heritage cues, will retain more sculpted, metallic versions.
Conclusion
Bentley’s 2025 logo redesign is evolutionary rather than revolutionary. It respects over a century of motoring heritage while attempting to fit into a new, electric-first era. The winged “B” still flies, but it now does so with cleaner lines, modern purpose, and a more electric silhouette on the horizon.
