Ford Racing Returns: Legacy Meets Future Performance
Heritage Reborn
Ford is celebrating 125 years of racing by reviving the iconic Ford Racing name, replacing the Ford Performance division. This rebrand honors the company’s deep motorsport roots dating back to Henry Ford’s 1901 Sweepstakes race win, which shaped Ford’s racing and automotive legacy. While the “Ford Racing” name may sound like a throwback, this is more than just a nostalgic nod—it reflects Ford’s future ambitions in performance and motorsport.
Expanding the Brand Scope
Ford Racing transcends traditional motorsports, including everything from NASCAR, Le Mans, Dakar Rally participation to producing high-performance road cars like the Mustang GTD, F-150 Raptor, and Bronco Raptor. The division also handles cutting-edge electric racing projects and performance parts manufacturing, bringing race-level technology directly to everyday drivers.
Strategic Importance in Motorsport
According to Will Ford, General Manager of Ford Racing and great-grandson of Henry Ford, this rebrand symbolizes a “wholesale reintroduction” of Ford’s racing brand. A core pillar is Ford’s return to Formula 1 in 2026 as an engine supplier with Red Bull Powertrains, signaling the importance of racing as a platform for technological innovation and customer engagement. Ford Racing aims to tightly integrate race engineering with product development, fostering innovations that enhance both competition performance and road car technology.
Looking Forward
By aligning road and race operations under one global leader, Ford Racing will leverage engineering, design, and aerodynamic expertise to deliver top-tier products and thrilling experiences. The return to the Ford Racing name highlights a commitment to winning and innovation—the driving forces behind Ford’s presence in world-class motorsports and high-performance vehicles.
Heritage Reborn
Ford is celebrating 125 years of racing by reviving the iconic Ford Racing name, replacing the Ford Performance division. This rebrand honors the company’s deep motorsport roots dating back to Henry Ford’s 1901 Sweepstakes race win, which shaped Ford’s racing and automotive legacy. While the “Ford Racing” name may sound like a throwback, this is more than just a nostalgic nod—it reflects Ford’s future ambitions in performance and motorsport.
Expanding The Brand Scope
Ford Racing transcends traditional motorsports, including everything from NASCAR, Le Mans, Dakar Rally participation to producing high-performance road cars like the Mustang GTD, F-150 Raptor, and Bronco Raptor. The division also handles cutting-edge electric racing projects and performance parts manufacturing, bringing race-level technology directly to everyday drivers.
Strategic Importance In Motorsport
According to Will Ford, General Manager of Ford Racing and great-grandson of Henry Ford, this rebrand symbolizes a “wholesale reintroduction” of Ford’s racing brand. A core pillar is Ford’s return to Formula 1 in 2026 as an engine supplier with Red Bull Powertrains, signaling the importance of racing as a platform for technological innovation and customer engagement. Ford Racing aims to tightly integrate race engineering with product development, fostering innovations that enhance both competition performance and road car technology.
Looking Forward
By aligning road and race operations under one global leader, Ford Racing will leverage engineering, design, and aerodynamic expertise to deliver top-tier products and thrilling experiences. The return to the Ford Racing name highlights a commitment to winning and innovation, the driving forces behind Ford’s presence in world-class motorsports and high-performance vehicles.
