Infiniti, once a key player among premium automotive brands, has unveiled a bold comeback plan focused on targeted innovation & disciplined expansion. With the newly announced model strategy, Infiniti aims to regain its competitive edge by introducing one new, high-impact vehicle each year, starting in 2026. This clear, sharpened focus is designed to elevate the brand’s reputation, reconnect with its loyal customer base, & firmly reestablish Infiniti’s presence in the premium segment, especially relevant for discerning buyers across the Middle East.
Infiniti’s New Vision & Product Cadence
Infiniti’s resurgence will begin with a more concentrated lineup, aiming for a total of five to six core models rather than spreading resources thin. According to Tiago Castro, vice president of Infiniti Americas, eliminating brand “restarts” & focusing on segment-leading vehicles is key to rekindling both sales & stature. The new model plan reflects this ambition: launching distinct products yearly that play crucial roles, rather than attempting to fill every niche.
QX65: Infiniti’s Mid-Size Hybrid SUV Debuts 2026
Kicking off the new direction is the QX65, a mid-size SUV with hybrid technology & a sleek design inspired by the FX crossover of the 2000s. Production will begin in 2026 at Nissan’s Tennessee facility. The QX65, previewed by the QX65 Monograph concept, rides on the bones of the three-row QX60 but trades bulk for sportier, coupe-like styling. Cargo space remains practical for families, & the hybrid SUV is positioned to challenge rivals such as the Lexus RX in global markets, including the UAE.
2027 Sports Sedan: Rear-Wheel Drive & Enthusiast Focus
Surprising industry watchers, Infiniti will revisit the performance sedan segment in 2027, introducing a new model as the spiritual successor to the Q50. Although official specifications remain under wraps, the brand is considering a rear-wheel-drive chassis with a manual transmission, twin-turbo V6 power, & an enthusiast-oriented setup, direct responses to customer calls for a return to the formula that made the G35 & early Infiniti sedans so beloved. This new sedan is strongly expected to be built outside the United States & will serve as a halo model, rebuilding affinity among driving purists across the Gulf.
2028: Next-Gen Hybrid Compact SUV With Nissan E-Power
The volume driver in Infiniti’s plan arrives in 2028 with a new hybrid compact SUV designed to replace the QX50. Built on the Nissan Rogue platform, the model will nevertheless be decisively differentiated with Infiniti-exclusive luxury features, materials, & a unique exterior. Powered by Nissan’s e-Power system, the SUV uses a petrol engine to charge the battery, which in turn powers electric motors, delivering all-wheel drive, silent operation, & the expected refinement for customers in premium markets where silence & smoothness are non-negotiable selling points.
Infiniti’s EV Strategy & QX80 Performance Variants
While EVs were previously tipped for launch in the late 2020s, Infiniti is now “still evaluating the right formula” for its electric lineup, with more announcements promised in due course. In the immediate future, Infiniti may expand the new QX80 SUV with special editions, potentially including Track Spec performance models or Terrain Spec off-road models. Dealer feedback, especially for the Track Spec, has been notably enthusiastic, signaling demand for exclusive, high-performance SUVs across North America & the Middle East.
Sales Outlook & UAE Market Relevance
By focusing on a streamlined offering of impactful models, Infiniti aims to achieve 100,000 global sales by 2029, coinciding with its 40th anniversary. Middle East buyers can expect the new QX65 hybrid SUV to spearhead Infiniti’s regional return, with the next-gen sports sedan positioned to rekindle excitement among enthusiasts & a hybrid compact SUV broadening appeal to city drivers & families.
Infiniti’s comeback plan recognizes the unique demands of the region: luxury, technology, & distinctiveness, delivered in a disciplined, focused lineup. Watch for the QX65’s debut in 2026 as the first step of Infiniti’s ambitious revitalization, with Middle East pricing & full specifications expected closer
