Jaguar has announced a delay in the reveal of its highly anticipated electric grand tourer, expected to be called the I-type, pushing its unveiling to 2026. Originally set to debut in production form by the end of 2025 with deliveries planned for late 2026, the unveiling has now been postponed, though Jaguar maintains its bold reimagining and futuristic design philosophy for the new model. The car is poised to enter the luxury performance EV segment with a starting price around $130,000, positioning it against competitors like the Porsche Taycan and the upcoming Mercedes-AMG GT EV.
Delayed Reveal & Design Philosophy
The production version of the I-type electric grand tourer is based on Jaguar’s Type 00 concept, known for its sleek and polarizing design that features a long hood, steep windshield rake, and a futuristic, bold front fascia distinct from traditional Jaguar styling. Jaguar’s managing director, Rawdon Glover, defended the exterior’s unorthodox style, emphasizing that the delay is not due to design changes but possibly related to external factors such as the recent cyberattack impacting Jaguar Land Rover’s factories and IT systems.
Performance & Technology Expectations
Although specific specifications are under wraps, expectations are high for a dual-motor all-wheel-drive system producing over 600 horsepower, aligning with Jaguar’s vision to compete with high-performance luxury EVs like the Cadillac Celestiq, Mercedes-Maybach EQS, and Rolls-Royce Spectre. Reports suggest the vehicle will use Jaguar’s new electric vehicle architecture platform, distinct from the now-discontinued I-PACE, and deliver an estimated real-world driving range between 420 and 470 miles on a large battery pack, with rapid charging capabilities replenishing about 200 miles in just 15 minutes.
Market Positioning & Pricing
The I-type will target the upper-echelon luxury EV segment, with a trim structure offering from a base model starting around $130,000 and likely escalating with options that include carbon-ceramic brakes, premium Bowers & Wilkins audio systems, and extensive usage of carbon fiber interior trim. This places the I-type in direct competition with established high-end electric cars, focusing on exclusivity and refined driving experiences rather than mass-market sales. Jaguar CEO Adrian Mardell has noted that the brand is moving toward low-volume, discretionary luxury vehicles akin to Bentley or Porsche rather than aiming for mainstream market penetration.
Conclusion
Jaguar’s I-type electric grand tourer represents a bold next step for the marque, combining cutting-edge EV technology with daring styling and high performance. Although its reveal has been delayed until 2026, the vehicle promises to redefine luxury electric grand touring with impressive range, power, and advanced features. Jaguar plans to begin taking orders following its official unveiling, with deliveries expected shortly after, marking the beginning of a new era for the iconic British brand in the burgeoning luxury EV segment
