McLaren, long known for its purist supercars and resistance to market trends, is preparing for a dramatic transformation. Following its acquisition by Abu Dhabi–based investment firm CYVN Holdings earlier this year, the British marque is reportedly planning its most aggressive product expansion ever, culminating in its first SUV in 2028. The information, shared during a global dealer meeting near London, outlines a new chapter for the company that aims to secure future profitability without abandoning high-performance engineering.
McLaren’s First SUV Breaks Tradition
After years of insisting it would never build one, McLaren is finally entering the performance-luxury SUV segment. Codenamed P47, the model will carry a V-8 hybrid setup without plug-in capability, with the electric component tuned solely to enhance performance rather than efficiency. Dealers described the vehicle as having a long, sculpted silhouette reminiscent of a larger Porsche Cayenne Turbo GT Coupe, complete with 24-inch wheels, an aerodynamic profile, flush split headlights, a wagon-like roofline and a dramatic rear spoiler with a full-length spine running down the body. It will also be the first McLaren with four doors and five seats, marking a major philosophical shift for the brand.
A New Lineup Rolling Out Year By Year
The SUV is just one part of a broader annual rollout planned through 2028. The sequence begins with the W1 hypercar, which debuts next year as the spearhead for McLaren’s future design and engineering direction. The W1 is expected to showcase technology sourced through CYVN’s wider ownership network, including Gordon Murray Technologies and the Forseven EV startup, both of which are now aligned under the McLaren umbrella.
P34 Coupe To Bring A New Design Language
In 2027, one year before the SUV lands, McLaren will introduce a new mid-engined coupe positioned above the Artura. Known internally as P34, it will use a hybridized V-6 producing nearly 800 horsepower. The model is reportedly longer and more upscale than the Artura, featuring a cabin trimmed in nappa and aniline leather with an entirely new digital interface. Designers are said to be drawing subtle inspiration from the legendary McLaren F1, signaling a more distinctive and heritage-linked visual identity for the brand.
Final Evolution Of The 750S Arrives Before Its Replacement
Before the 750S exits production, McLaren plans to release one final, extreme version in 2027. Named the 788HS, it will incorporate a roof scoop, a tall rear wing, and a production cap of only 200 units across coupe and spider body styles. This limited model will serve as a farewell to the current generation before its successor arrives in 2028 to compete directly with the Ferrari 849 Testarossa and other next-generation European supercars.
A New Grand Tourer & Future Variants
The product plan also includes a replacement for the GTS grand tourer. McLaren is reportedly developing a more practical 2+2 layout expected to arrive in 2027, giving the brand a more refined option alongside its hardcore supercars. Additionally, a convertible version of the W1 hypercar is planned for 2028, featuring a removable three-piece hard top that aligns it with other ultra-luxury open-roof performance cars.
Middle East Market Outlook & Relevance
The Middle East will play a significant strategic role in McLaren’s expansion. CYVN Holdings’ majority investment strengthens the brand’s ties to the region, where demand for high-performance luxury SUVs and limited-edition hypercars continues to grow. The upcoming SUV, in particular, is expected to cater directly to preferences in markets such as the UAE and Saudi Arabia, where large, powerful, road-dominant vehicles are especially popular. Pricing is not yet available, but early expectations place the SUV above leading competitors in the region’s performance-SUV space. High-end customers in the Middle East, who value exclusivity and dramatic styling, are likely to be among the model’s earliest adopters.
Conclusion
McLaren’s planned lineup marks a turning point for the company as it adapts to a rapidly evolving luxury-performance market. The introduction of its first SUV, the launch of new hybrid supercars, the arrival of a fresh design language, and the development of grand touring models all signal a shift toward broader appeal without losing sight of engineering ambition. If executed well, this multi-year product offensive could redefine what McLaren represents in the modern era and secure its competitiveness far into the future.
