Volvo believes station wagons could return to popularity over the next 10 years despite the current SUV-dominated market. Volvo CEO Håkan Samuelsson recently suggested that consumers may eventually move away from oversized SUVs and rediscover the practicality and efficiency of wagons.
The statement comes as Volvo prepares to discontinue the Volvo V60 Cross Country and Volvo V90 Cross Country in the United States after the 2026 model year. However, the company insists wagons are not gone forever.
Volvo’s Wagon Heritage & Identity
Volvo built much of its global reputation on practical and durable station wagons. Iconic models like the Volvo 240 Estate and the performance-focused Volvo 850 T-5R became symbols of reliability and family usability.
Over time, however, SUVs replaced wagons in most global markets. Even Volvo gradually shifted its focus toward crossovers and electric SUVs. Despite this transition, the brand still views wagons as an important part of its identity and long-term future.
Why Wagons Could Return
According to Volvo’s CEO, aerodynamics could play a major role in bringing wagons back. Compared to SUVs, wagons sit lower and cut through the air more efficiently. That advantage becomes extremely important for electric vehicles seeking maximum battery range.
Additionally, changing customer preferences may help wagons regain popularity. Samuelsson believes younger buyers could eventually move away from the SUVs their parents drove and seek something more distinctive, efficient, and stylish.
Future Volvo Models Could Include Wagons
Although Volvo’s current lineup continues shifting toward SUVs, the company has reportedly started investigating future wagon models. Samuelsson hinted that Volvo may not remain an SUV-only brand within the next five years.
That statement gives hope to enthusiasts who appreciate wagons for their balanced combination of practicality, driving dynamics, and efficiency. If the market shifts, Volvo could become one of the first premium brands to fully embrace modern electric wagons again.
Wagons Could Benefit Middle East Buyers
While SUVs dominate Middle Eastern roads today, wagons may offer several benefits for Gulf customers in the future. Their lower ride height improves stability at highway speeds, while better aerodynamics can increase EV driving range in hot climates.
Luxury wagons also deliver strong cargo practicality without the bulk of large SUVs. In cities like Dubai, Doha, and Riyadh, premium electric wagons could eventually appeal to buyers seeking something more exclusive and efficient.
Prices In The Middle East
Volvo has not announced future wagon pricing because no next-generation models have been confirmed yet. However, if Volvo introduces premium electric wagons in the GCC region, pricing could start around AED 250,000 for entry-level variants.
Higher-performance or luxury-focused trims may exceed AED 400,000 depending on battery size, technology, and drivetrain options. Future wagons would likely compete directly with German premium models in the Middle East.
Potential Rivals In The Middle East
If wagons return globally, Volvo could face competition from models like the Audi RS6 Avant, BMW M5 Touring, and Mercedes-AMG E63 Estate.
Electric wagons could also emerge from brands like Porsche and Audi in the coming years. However, Volvo may focus more on comfort, efficiency, and Scandinavian luxury rather than outright performance.
Conclusion
Volvo’s prediction about a wagon comeback may sound surprising today, but the logic behind it makes sense. Better aerodynamics, improved EV efficiency, and changing buyer preferences could eventually revive interest in long-roof vehicles.
Although SUVs currently dominate global sales, trends in the automotive industry constantly evolve. If electric wagons return successfully, Volvo could once again become one of the segment’s most influential brands.
